Parrish & Heimbecker Named “Farm Management Solution Provider of the Year” In 2025 AgTech Breakthrough Awards Program
August 21, 2025 | Eastern Canada
Parrish & Heimbecker Named “Farm Management Solution Provider of the Year” In 2025 AgTech Breakthrough Awards Program
Annual Awards Program Recognizes Innovation in Agricultural & Food Technologies Around the Globe
WINNIPEG, Manitoba, August 21, 2025 – Parrish & Heimbecker, Limited (P&H), announced today, it has been awarded “Farm Management Solution Provider of the Year” in the 5th annual AgTech Breakthrough Awards program conducted by AgTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global agricultural and food technology markets today.
P&H has been recognized by AgTech Breakthrough for P&H Central, which is a desktop and mobile platform that provides transparency by digitizing and streamlining grain marketing. Producers can view local cash bids; create, edit or cancel grain purchasing orders; review contract details; view purchase tickets and check storage and unpriced loads at any time from any device. The platform’s real-time pricing and offer management tools enable producers to react quickly to market changes and capitalize on opportunities.
Launched in 2024, P&H Central also benefits internal operations, helping location staff respond more efficiently and reducing transactional bottlenecks. The integration with P&H’s operational systems ensures data accuracy and alignment across teams. P&H Central also provides full visibility into open and past contracts and movement details with end-to-end transparency.
The digital platform builds on its predecessor P&H Direct and incorporates all its features plus more, including the ability to export PDFs. Before accessing the mobile app, first-time logins must be completed via a web browser. The level of access and control offered by P&H Central shifts how producers do business with P&H, reducing friction and enhancing decision-making.
“With P&H Central, grain marketing is no longer confined to office hours or phone lines but instead expanded to wherever producers are. We created the platform to bring the full grain marketing experience online, offering producers the real-time information, direct control and 24/7 accessibility they didn’t have before,” said Anthony Kulbacki, President of P&H Grain Division. “While many platforms serve agronomy or input management, P&H Central zeroes in on helping producers make the most of every bushel they harvest. We’re proud to accept ‘Farm Management Solution Provider of the Year’ from AgTech Breakthrough. This success proves that the AgTech market is ready for meaningful, producer-focused innovation.”
The AgTech sector is rapidly redefining how food is produced, managed and distributed – transforming one of the world’s most essential industries. From AI-driven crop analytics and precision farming platforms to sustainable agriculture solutions and autonomous equipment, AgTech is delivering greater efficiency, transparency and environmental responsibility.
The mission of the annual AgTech Breakthrough Awards program is to shine a spotlight on the breakthrough innovators who are not only keeping pace with this dynamic industry but actively driving it forward. By conducting one of the AgTech industry’s most rigorous evaluations of technology companies, reviewing thousands of award nominations each year, AgTech Breakthrough aims to inspire continued innovation and help propel the global agriculture sector into a smarter, more sustainable future.
“P&H Central is not just a tool; it represents a paradigm shift in grain marketing. Long a traditional manual industry, grain marketing has remained one of the last frontiers of digital transformation in agriculture. In the past, grain marketing transactions have involved time-consuming phone calls, multiple touchpoints and fragmented communication between producers and their local P&H representatives,” said Bryan Vaughn, Managing Director, AgTech Breakthrough. “P&H Central modernizes this process by removing traditional barriers to efficiency. The platform empowers producers to manage their business with the same speed and precision they expect in other aspects of modern life. It brings a new level of transparency to the producer-buyer relationship and sets the standard for digital service in agriculture.”
In just over a year since launch, producers are embracing the platform as part of their day-to-day operations. For more information on P&H Central, visit parrishandheimbecker-ag.com/grain/ph-central/.
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About Parrish & Heimbecker, Limited
Parrish & Heimbecker, Limited (P&H) is a Canadian, family owned agri-business, with roots in the agriculture industry dating back to 1909. P&H is growth-oriented, diversified and vertically integrated with operations including grain handling and merchandising, flour milling, as well as crop inputs and feed mills. With over 70 locations from coast to coast, and trade links around the globe, P&H leverages its well-established network of assets, strong business relationships with customers and suppliers and ongoing infrastructure development to support Canadian agricultural producers.
About AgTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the AgTech Breakthrough Awards program is devoted to honoring excellence in agricultural & food technologies, services, companies and products around the world. The AgTech Breakthrough Awards program provides a forum for public recognition around the achievements of AgTech companies and solutions in categories including farm management, indoor farming, IoT and robotics, FoodTech, analytics and more. For more information visit AgTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
For more information, please contact:
Monika Robertson
Corporate Marketing Manager
Parrish & Heimbecker, Limited
mrobertson@pandh.ca